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Attracting Solo Travellers as a Hotel or Hospitality Business

Attracting solo travellers to your hotel, restaurant or bar business

 

As a Rising Demographic, How Do You Attract Solo Travellers to Your Hotel, Restaurant or Bar?

Solo travel is on the rise, and hotels are adapting to meet the unique needs and preferences of this growing demographic. The majority of solo travellers are women over the age of 50 who are looking for hotel based, or locally based activities that are safe after dark (such as using hotel amenities). One way to enhance the experience of your solo travellers is by creating warm and inviting spaces within your hotel premises. One of the most effective additions to achieve this is a contemporary gas fire pit that creates a focal point for your guests to gather around.

The Solo Traveler’s Oasis

Solo travellers often seek more than just a place to stay; they crave an experience that resonates with comfort and a sense of community. A top complaint of this demographic is paying for a larger room than they require, stating that better amenities are more attractive and make the room’s price worthwhile. A modern fire pit can transform your hotel’s outdoor spaces into a cosy oasis, providing solo guests with a place to unwind, reflect, and connect with others. Therefore your business will stand out in comparison to your surrounding competitors. 

 

Attracting solo travellers to your hotel, restaurant or bar business

The Allure of Outdoor Ambiance

Picture this: a solo traveller, after a day of exploring the city, returns to your hotel and discovers a beautifully designed outdoor area featuring a flickering fire pit. The warm glow, the crackling sound of the fire, and the comfortable seating invites them to linger and enjoy the ambiance. It’s a perfect setting for solo travellers to meet fellow guests, share stories, or simply enjoy their own company in a serene environment.

Social Hubs are important to many solo travellers and fire pits can serve as focal points for social interaction. Arrange seating around the fire pit to encourage guests to gather and strike up conversations. This communal space is not only appealing to solo travellers but also provides an opportunity for your hotel to create a unique and memorable atmosphere.

Year-Round Appeal

One of the great advantages of a gas fire pit is their versatility. Whether it’s a cool autumn evening or a brisk winter night, these fire pits can extend the usability of your outdoor spaces throughout the year. Our fire pits (Solus Decor) are handcrafted in Vancouver, Canada and have been tried and tested through the harshest of Canadian conditions for decades. This adaptability and durability ensures that solo travellers can enjoy the outdoor ambiance, regardless of the season. Additionally, it will increase the length of time guests spend at your hotel bar or restaurant and thus the profitability of your business. 

 

Attracting solo travellers to your hotel, restaurant or bar business

Aesthetic Elegance

Solus Decor fire pits are not just functional; they are also stylish additions to your hotel’s outdoor design. Their sleek and contemporary aesthetic adds a touch of sophistication to your space, elevating the overall atmosphere and leaving a lasting impression on your solo travellers. According to Tracey Nesbitt, (the owner of https://solotravelerworld.com/about/tracey-nesbitt/) the majority of solo travellers are affluent, and there has been an 80% increase in those spending over $4000 on trips over a year. Therefore, a luxury modern fire pit could be an opportunity for hotels to drag in affluent clients looking for quality amenities.

Conclusion

Incorporating a contemporary gas fire pit into your hotel’s outdoor areas is a strategic move to enhance the appeal to solo travellers. By creating warm, inviting spaces that encourage social interaction and relaxation, you’re not just providing accommodation; you’re offering an experience that solo travellers will remember and share. Elevate your hotel’s charm and make it a top choice for solo adventurers seeking both comfort and connection.

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Solus Decor UK at The Independent Hotel Show

solus decor gas fire pit

Last week Solus Decor exhibited at The Independent Hotel Show in London and had the opportunity to discuss all things hotels with hoteliers from around the country and further afield.

 

Our fire and water features are used around the world by hotels in a variety of locations; a Caribbean luxury beach resort, a boutique ski Lodge in the mountains of Wyoming, a hip roof top bar in Portland Oregon through to a luxury resort in the champagne region of France. These hotels are all completely different in style and setting but there is one common thread that runs through them all hotels. All these hotels and any hotel around the world is looking to make the most of all their space, particularly outdoor space to ensure they have a profitable business throughout the year.

Hotels, restaurants and bars all want to make the most of their outdoor space and run at full capacity all year, however for many the garden or rooftop becomes a forgotten area when the summer is over. With our fire pits this is no longer the case, when the weather starts to cool at the end of the summer these outdoor areas or outdoor venues continue to be a warm and inviting space for guests to enjoy a cocktail or maybe mulled wine as we approach the festive season!

Altabira City Tavern at Hotel Eastlund, Portland with the Hemi fire bowlv
Altabira City Tavern at Hotel Eastlund, Portland with the Hemi fire bowl

Top questions from hoteliers at The Independent Hotel Show

What is the durability and longevity of a fire pit or water feature?

All Solus products are made from high performance concrete and are designed to withstand both extreme cold and heat that is not unusual for the Canadian climate where all our products are designed and made in our workshop in Vancouver. We have the best warranties in the business! We have been working with commercial designers for 20 years and know how important this is for any commercial project and our burners have a 25 year warranty. Click here for full details

Flexibility?

Our range of fire and water products are flexible and easy to use. Our water features are self circulating, requiring no water supply, simply plug and play! Our fire pits come with three different fuel options; bio ethanol, LPG gas and natural with the option of manual or electronic ignition. In addition to this unlike many gas fire pits our burners are designed so they can sit on any outdoor surface; grass, decking or stone, making them compatible with any style of outdoor space.

Health and Safety

Naturally in a commercial space the question of health and safety is a question. As with any gas appliance this should be installed by a registered gas engineer if you opt for the LPG or natural gas fuel option. Unlike wood burning fire pits a gas fire pit can be controlled and there is no danger of hot ash or uncontrolled smoke harming guests. We also have the option of a glass screen to surround the flame as an additional safeguard as shown here at The Hotel Eastlund in Portland.

Altabira City Tavern, Hotel Eastlund, roof terrace with Hemi Fire Bowl

Altabira City Tavern, Hotel Eastlund, roof terrace with Hemi Fire Bowl

Get in touch with us to find out how you can enhance the outdoor space at your hotel or commercial space this winter!